Pokémon$131B
91%
Of every $100 in Pokémon revenue we can break down, about $91 comes from retail and merchandise.
See the full breakdownFollow the money behind familiar stories
Who owns your childhood?
See how much familiar franchises have made, where the money came from and what public records do and do not confirm about control today. Every estimate links to a source.
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Put every total on a $100 scale
Three franchises. One quick way to compare where the money came from.
93%
Of every $100 in Marvel Cinematic Universe revenue we can break down, about $93 comes from box office.
See the full breakdownCall of Duty$31B
100%
Of every $100 in Call of Duty revenue we can break down, about $100 comes from games.
See the full breakdownToday's money story
One surprising number
$500K
George Lucas gave up about $500k of his directing fee for merchandising and sequel rights in 1977. Fox later regretted the deal.
The biggest on the list
Pokémon has grossed an estimated $131B since 1996. $119B is recorded as retail & merch. One strip of color per revenue channel. The coloured bar shows how the total breaks down.
Pokémon
$131B
- Retail & merch91%
- Games7.8%
- Other<1%
Open the Pokémon file to see the sources behind every part.
Choose where to start
Try the map, play a quick puzzle or pick five old favourites.
See every franchise on the map
See all 99 franchises by the year they began and their estimated lifetime revenue, 1924–2020. The oldest file on the wall is Winnie-the-Pooh, 1924.
Play Barcode (about 30 seconds)
Guess one franchise each day from four clues. The first clue shows its money mix without the labels. There are 72 possible answers.
Build your childhood portfolio
Pick five you grew up with and see which company links we could verify today. We have verified rights records for The Walt Disney Company on 11 of the 99 files.